DESCRIPTION:

I was tasked with creating several landing page templates. It was important that the content could be updated easily or switched out to a new campaign when needed. The general goal of a landing page is to convert site visitors into sales or leads. I achieved this goal by keeping the main text and call to action toward the top of the page, making the call to action prominent by use of color, and picking interesting photos that the user was able to relate. We also started A/B testing different text, color, and placement to increase leads further.