Shreve & CO Website Redesign

DESCRIPTION:

Shreve & Company has been a signature jewelry store in San Francisco for more than 100 years. It's website looks as if it were built 20 years ago. The dark colors and frames around every object on the page needed to go. It's navigation needed some work as well. Shreve & Co's website also needed more interaction from the user. A slideshow for each brand label, buying suggestions after clicking on a brand, and a more user friendly site might increase total web sales. The new website is both modern and incorporates both feminine and masculine elements like the brick and mortar stores. The new website also incorporates the original 1800's logo and plays with Victorian themes.